I recently completed an identity and business card project for DJ Submeg, a friend and previous colleague who is starting a party DJ business. It was fun developing a theme for his business, and I look forward to hearing his promo mixes. I’ve included a few images from the project below, including some unused concepts.
The form of the logo is based on the four pillars of Hip-hop culture: MCing, DJing b-boying and graffiti writing. The form is of a vinyl record synonymous with turntablism separated into four segments to represent each of these pillars, as well as to create a stylised S and M when rotated a few degrees in either direction. The G in Submeg is stylised as an arrow to create further mental associations with turntablism and graffiti writing.