I recently completed an identity and business card project for DJ Submeg, a friend and previous colleague who is starting a party DJ business. It was fun developing a theme for his business, and I look forward to hearing his promo mixes. I’ve included a few images from the project below, including some unused concepts.

Identity

The logo for DJ Submeg

The form of the logo is based on the four pillars of Hip-hop culture: MCing, DJing b-boying and graffiti writing. The form is of a vinyl record synonymous with turntablism separated into four segments to represent each of these pillars, as well as to create a stylised S and M when rotated a few degrees in either direction. The G in Submeg is stylised as an arrow to create further mental associations with turntablism and graffiti writing.

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Business cards developed for DJ Submeg

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Promotional t-shirt design based on DJ Submeg’s logo

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Alternate promotional t-shirt design

Unused Concepts

Unused logo concepts and variations

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Unused t-shirt design concept